Aussie love of fast cars may fuel the automotive sector

Australia's passion for speed has long been an important driver of the automotive industry, helping the sector to provide a range of job opportunities and significant economic benefits to the country. This love for fast cars is epitomised by the Virgin Australia Supercars Championship (VASC) events set to take Queensland by storm for the next three years. Not only will they provide a generous boost to the tourism industry, but may bring a renewed focus for those working in the vehicle industry.

So how exactly could automotive employment be affected?

The supercar events may produce a range of economic benefits and employment opportunities for Queensland.

Supercars to remain in Queensland

Minister for Tourism and Major Events Kate Jones recently released a statement confirming that major racing events the Castrol EDGE Townsville 400 and the Castrol Gold Coast 600 will be held in Queensland until 2019. They are anticipated to attract thousands of tourists to the state, drawn in by a mutual enjoyment of petrol and burning rubber. Premier Annastacia Palaszczuk says that this is a "great win" for both Townsville and the Gold Coast, resulting an extra $80 million to the economy annually.

James Warburton, CEO of Supercars, believes the events provide a range of benefits to the state.

"As well as delivering significant tourism and economic benefits, these events also generate local jobs and showcase Queensland to a huge television audience around Australia and overseas. By any measure they have been a great success," he said.

The Castrol Gold Coast 600 and Castrol EDGE Townsville 400 could also produce employment within the events themselves, as each vehicle has a team of automotive specialists including mechanics and automotive engineers in order to compete. The need for these workers begins long before the cars get to the track however, with even single-car teams such as Tekno Autosports employing 20 staff across the three departments of its Gold Coast workshop.

The races may fuel the purchase of sports cars in Australia.The races may fuel the purchase of sports cars in Australia.

Thriving sports cars driving employment

It is likely that the events will be significant influencers to Australian automotive culture in the coming years, as more supercar fans, inspired by the excitement of the races, want to own speed-machines of their own.

According to the VFACTS statistics for 2015, as published on Car Advice, sports cars are already relatively popular in Australia. Vehicles worth over $200K saw a sales increase of 17.3 per cent for the previous year. Top sellers in the sport car subsector included the Toyota 86, of which 3006 were sold, followed by the Hyundai Veloster and the BMW 4 Series. As these vehicles enter the market, they will require skilled automotive workers to maintain them.

If you'd like to find out more about working in the car industry, talk to automotive recruitment specialists Bayside Recruitment.