BRW dubs Nissan one of the country’s 50 most innovative companies
Business Review Weekly (BRW) has released its "50 Most Innovative Companies" list, and Nissan has made the cut – for the second year in a row.
Dr Amantha Imber, owner of innovation consultancy Inventium (which compiles the list) said that all companies featured on the list are "clearly serious about innovation and are approaching it in a sustainable way" – something she explained is absolutely critical in today's competitive environment.
According to Peter Jones, managing director and chief executive officer of Nissan Australia, this accolade is largely thanks to his business's ability to come up with out-of-the-box marketing strategies.
In 2013, Nissan developed a series of "carefully tailored product videos" to help consumers get a clearer picture of what the latest additions to their production line had to offer.
Nissan also made it onto BRW's "50 Most Innovative Companies" list in 2012 for the unique and, ultimately, successful way in which it announced the launch of its ground-breaking Nissan LEAF.
But it's not only in the area of marketing that Nissan is leading the way.
"Innovation is a cornerstone at Nissan," said Mr Jones in a December 2 statement.
"We apply it to how we conduct our business, how we promote our brand and, of course, the vehicles we build."
He drew attention to the aforementioned Nissan LEAF, one of the first all-electric vehicles to hit the market.
In addition to having a non-existent carbon footprint, this state-of-the-art model is also equipped with all of the latest technologies, such as satellite navigation and a reversing camera, and possesses a five-star ANCAP safety rating.
Mr Jones added that Nissan is also "at the forefront of exciting future technologies such as autonomous driving".