Events around the country showcasing Australia’s wine prowess
May has been a big month for the wine industry, with events across the country highlighting Australia's many food and beverage successes.
"Aussie Wine Month gives us the chance to put the spotlight on the incredible wine we're producing in our own backyard. There's no need to look anywhere else when we have such diversity and varying wine styles," said Wine Australia CEO Andreas Clark.
The events are drawing representatives from a range of key export markets, including China, and are likely to provide a fresh boost to the wine industry and relevant employment opportunities around Australia.
Between 2015 and 2016, food and beverages made up a quarter of Australia's exports.
Australian wine market is ripening rapidly
More than anything else, the month-long celebration of Australian wine has made apparent the growing international success of local product. Martin Hamilton-Smith, Minister for Trade and Investment, revealed that food and wine was worth $5.22 billion in 2015-16, and made up around 25 per cent of the overall exports for that period alone. According to leading New York sommelier Joo Lee, Australian wine is gaining a strong reputation in numerous overseas markets.
"The most exciting thing about Australian wine is that it's blossoming, there are so many things going on and so much new stuff," he told Wine Australia.
'It appears as if it's the most dynamic wine making country in the world right now – I can't think of another country that is going through such rapid change."
Events that made waves in May
In the midst of a range of workshops, tastings, masterclasses and expos that popped up across the country, one of the biggest is South Australia's dedicated food trade show, Think Food. Catherine Sayer, CEO of the hosting organisation Food South Australia, highlights the impact the event has had on introducing Australian food and wine to new customers and untapped markets.
"Since our inception, Food South Australia has worked closely with South Australian food and beverage manufacturers to showcase the state's premium products to important international markets through international trade shows and connecting international buyers with companies here in South Australia," she said.
"As the state's peak independent food and beverage industry body, Food South Australia works closely with Government to maximise the opportunities to support local food and beverage businesses seeking to expand in these important export market."
In the wake of these events, companies across the wine sector will be poised to take advantage of the increased notoriety and work to meet future export demand.
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