Food tracking technology a growing industry

Australian food producers are set to benefit from increasing use of food tracking technologies, as consumers become more aware of the importance of produce authenticity.

According to a report by Allied Market Research, the global food traceability market is growing by 9 per cent annually.

The greatest growth is forecast for the Asia-Pacific region, as consumers demand greater information on the products they buy. The growing appetite for this technology is set to grow by nearly 17 per cent annually in the region, faster than any other area of the world.

The new technology will allow products to be tracked by consumers and retailers, ensuring greater accountability along the production chain. Different tracking methods include barcodes, biometric scanning and infrared scanning to determine a product’s authenticity.

Effective tracking will also allow for better product recalls, allowing potentially dangerous food and drink products to be recalled quickly and without posing a risk to consumers. Producers will also be able to gain valuable information on how well their goods are surviving the export process.

While product tracking has already been used on Australian wine exports, there is great growth potential in other product categories, especially around meat, fish, dairy and fresh produce. Introducing this technology to perishable goods will increase the safety for end consumers and boost the overseas recognition of authentic Australian produce.

These new initiatives will bring greater career opportunities in the food industry, as Australian products are recognised for their safety and freshness in overseas markets. From growers and packagers to exporters, many different firms will benefit from this technology.

Increased investment will also provide further employment opportunities for the engineering and design industries, as firms create new tracking technologies and modify their business practices to make the most of existing opportunities.