Investing in premium and artisanal food production in Mildura and the Murray Valley

Thanks to TV shows like MasterChef, consumers are becoming more discerning when it comes to their produce and food. The time is ripe for businesses and individuals to take advantage of high quality agriculture and food products available in regional areas.


Investment will deliver jobs and boost tourism

 Supporting artisanal argiculture will increase market opportunities for high value food.  

The Victorian Government has announced an Artisanal Agriculture and Premium Food Program. Artisanal agriculture has an emphasis on provenance, craftsmanship and process. It may also include boutique or non-conventional production systems and rare or fine produce and ingredients. This creates high-value and specialty food and produce that can be sold for a premium.

The program will support the growth of Victoria’s food and agriculture business.

Investing $2 million, the program will support the growth of Victoria’s food and agriculture business and help identify new pathways to get artisanal and premium products to market. The focus of the program is on high quality, high value produce, which will increase the profitability of the food production sector and deliver additional jobs and boost tourism.

While food production is the focus, the program also considers allied areas such as biosecurity and industry support. Through a series of regional meetings, the Government will meet with artisanal agriculture and premium food producers and industry groups. These meetings will help them to identify the key needs and opportunities in the sector and determine where the industry needs increased connectivity to other services.

Everyone in the supply chain stands to benefit

There is a large focus on the authenticity and availability of locally produced food and beverages. 

Complementing this program, Murray Regional Tourism is also collaborating with both the NSW and Victorian Governments to develop a Murray Farm to Plate program. The focus of this program is on building the quality, authenticity and availability of locally produced food and beverages for visitors and locals to the region – from Mildura right through to Albury Wodonga. It will encompass the entire supply chain including producers, transport operators, and distributors in the food production, service and tourism industries.

Food production has long been crucial to Mildura, but this initiative is an important step in helping the region diversify and broaden its scope of opportunities. Agri-tourism is growing in appeal and initiatives like this go a long way in shaping Victoria’s food and culinary culture as well as the character and diversity of its regions.

This initiative will generate more interest in regional Victoria and increase the demand for quality skills like yours. That’s why it’s important to work with a good recruitment agency to ensure you can take advantage of the opportunities available in your region.