Why is professional development important?

Employee engagement is a pressing issue in today's business environment, and employers are always looking for new ways to boost it. One of the most beneficial ways to to engage your staff in a real, lasting way is through professional development. The 2016 Deloitte Human Capital Trends Report has revealed that this is becoming more of a priority for leaders, with 84 per cent of executives viewing it as a significant issue in their company. 

As such, it is important for you to focus on developing your biggest asset – your employees. By providing your staff with opportunities to learn and grow, you will be able to help them feel appreciated and become more invested in their job – and your business.

Over 80 per cent of business leaders recognise that learning is important in their workforce.

Employers prioritising learning

Employee development isn't a nonessential expense, it's an investment in the future of your company. The Deloitte report has revealed that today's professionals expect to be given a range of continuous learning opportunities in their workplace, yet many businesses are struggling to keep up with this growing spotlight on employees.

According to Forbes, there are a number of advantages to developing your workforce. For instance, workers who are able to build their skills and experience in a company will be more likely to stay there and feel more loyalty towards it. This may result in a productivity boost, as employees are more motivated to do their best to benefit the business. Similarly, when your staff believes that you genuinely care about their career progress, they will feel more appreciated in the company.

In addition, dedicated professionals naturally want to advance their careers, and by allowing them to do this within your company, they will be encouraged to stay for longer rather than move on to a better opportunity.

Professional development opportunities can make employees more loyal.Professional development opportunities can make employees more loyal.

How can you promote professional development in your workforce? 

Advocating learning in your workforce is not as simple as sending them on a course once in a while. The Houston Chronicle explains that there are several factors that go into a good professional development system, including:

  • Access to a variety of educational resources, such as seminars, workshops, and other media.
  • Supportive leadership that shows interest in worker's progress and cultivates their own development as well.
  • Development programs that are tailored to the needs of the individual.
  • Training in the skills of complementary roles.

When you establish development as an important value of your business, the benefits are apparent. Aim to grow your staff's capabilities, and you will be able to grow your organisation as well.