Blog

By CozWine

Jul 8, 2019

Entries for the Wine Australia 2019 China Awards now open

Entries for the Wine Australia 2019 China Awards have recently opened, with eight awards being honoured at the gala ceremony to be held on November 11 in Shanghai.

Now in its 7th year, the Wine Australia 2019 China Awards have recognised wine trade professionals who have made outstanding contributions to promoting and raising awareness of Australian wine in China.

Australian wine is in high demand in China, helped in part by the Free Trade Agreement made in November 2018. In fact, China is now Australis’s largest wine export market, with over $1.05 billion or 234 million bottles of sales made in 2018.

The Wine Australia China Awards provides the key partners in the Chinese Australian wine sector an opportunity to celebrate and showcase the quality, creativity and innovation behind Australian wine.

This year will see eight awards categories, including two new awards; Best Australian Wine Promotion – Off Premise, and Emerging Australian Wine Advocator. See below for a brief outline of each category.

 

Best Australian Wine Promotion – On Premise

This category recognises an outstanding Australian wine promotional campaign in a hotel, bar or restaurant that:

  • Demonstrates innovation, creativity and clever marketing.
  • Attracts and engages customers, enhancing their awareness and appreciation of Australian wine.

Best Australian Wine Promotion – Off Premise

This new award is bestowed upon an outstanding Australian wine promotional campaign in a wine retailer that:

  • Demonstrates innovation, creativity and clever marketing.
  • Attracts and engages customers, enhancing their awareness and appreciation of Australian wine.

Best Australian Wine Promotion – Online

This category acknowledges the growing need for online promotion and recognises an outstanding Australian wine promotional campaign in an online store that:

  • Demonstrates innovation, creativity and clever marketing.
  • Attracts and engages customers, enhancing their awareness and appreciation of Australian wine.

Outstanding Feature Story on Australian Wine

This category recognises outstanding writing in a published (trade media) article that was entertaining, thought-provoking, and provided the reader with new or original insights into the world of Australian wine.

Outstanding Lifestyle Story on Australian Wine (Featuring Food and/or Tourism)

This award celebrates outstanding writing in a published article in trade or consumer media that has content which is entertaining, thought-provoking, and provided the reader with new or original insights into the world of Australian wine.

Emerging Australian Wine Advocator

This new category recognises an individual who has been working in the wine sector in China for between two and five years, whose efforts are making an outstanding contribution to the growth of Australian wine in China. In relation to Australian wine, the recipient will have demonstrated:

  • Significant return-on-investment to their employer.
  • Outstanding delivery of value to their clients or customers.
  • Skills appropriate for a future sector leader.
  • Vision, forward-thinking and a strategic approach to support the growth of Australian wine in China.

Australian Wine Communicator of the Year

This category recognises outstanding work by an online wine communicator with an interest in Australian wine using social media, website, or video content that demonstrates innovation, a contemporary focus and a clever use of multiple communication tools.

Australian Wine List of the Year

This category champions the best wine list from a restaurant, bar or hotel located in Mainland China that has a wine list of a high standard which:

  • Contains an excellent representation of Australian wines.
  • Enables the customer to select Australian wines of different variety and style, from different wine regions.

With wine exports increasing by 51% year on year to China, these awards – while lucrative – only offer a small snapshot of what is to come by way of potential growth for the Australian Wine Industry in China.