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By Bayside Group Automotive

Aug 26, 2019

BMW aims to double electric and hybrid sales in next two years

BMW has announced its aim to double the number of electric and hybrid vehicles it sells within the next two years. This will see the company have 25 electrified models on sale by the year 2023.

This shows an accelerated push away from the internal combustion engine towards battery technology, with the announcement coming two years earlier than previously planned.

The step up in BMW’s electrification efforts comes as European carmakers face an unprecedented challenge to their profitable business model as major markets, from the UK to the rest of the EU and China, plan to decarbonise road transport.

For German carmakers including BMW, Volkswagen and Daimler, the race to move away from fossil fuels is particularly urgent, with strict EU laws dictating that manufacturers must ensure average emissions from new cars are below 95g of carbon dioxide per kilometre. Fail this and they could face huge fines. 

But far from having a negative effect on the automotive industry, this increase in environmentally-friendly cars will open up a wealth of new opportunities, particularly for job seekers. The 2018 European reportPowering a new value chain in the automotive sector: the job potential of transport electrification’ has assessed job creation in a number of sub-sections of the electromobility production process and concludes that by 2030 a total of nearly 200,000 permanent jobs will be created. This is based on a moderate uptake of plug-in vehicles amounting to around 35% of new car sales by 2030.

While this report is specific to the European workforce, there’s no doubt the shift towards electric cars will see exponential growth in job creation on Australian shores.

As electric cars begin to become more pervasive throughout the Australian industry, there’s a growing need for employers to source staff, whether engineers, designers or sales consultants, who understand the intricacies of these sustainable vehicles.

To find the right employees to help your organisation stay up to date with advancement in the automotive industry, contact us today.

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