With technology being increasingly used throughout the recruitment process, it is not surprising that video job applications are becoming more regularly used by organisations to find the ideal candidate.
Hiring managers can receive hundreds of job applications, and it can be difficult to properly gauge a candidate’s personality from a stack of cover letters and resumes. Typically, a video will be used as a supplement to a resume and is a great opportunity for job seekers to demonstrate their creativity, presentation skills and enthusiasm for the role.
For many people, the idea of appearing on camera can be intimidating, particularly when it is for a professional purpose. But with some planning, you can create an application video that leaves a lasting impression for all the right reasons.
Here are some key considerations for creating a great job application video.
Adhere to the guidelines
Just like a traditional job application, it is important to clearly read the instructions and understand what is being asked of you. There may be something specific the hiring manager wants you to speak about, such as your prior experience, your values or what you are looking for in a job. They could even provide you with a list of questions they’d like you to address.
They may ask for you to create a video in a particular format or give you a time limit they want you to adhere to. Remember that if the role is popular, it will be unlikely the viewer will have time to watch the entirety of your 30-minute video, which means they might miss some important information. Stay within the time limit requested, and if no duration has been specified, we suggest aiming for around two minutes.
Plan before you start
If a video format hasn’t been specified by the employer, before you begin filming think about which would work best for you and the message you want to convey.
Your video should be tailored specifically to the role for which you’re applying, just as your resume would, and should also reflect the company and industry. For most, a simple home-video set up speaking to the camera will work well, but if you are applying for a creative role, you may choose to demonstrate your talents through graphics, animation or music.
One of our consultants was particularly impressed by an applicant who conducted their interview for an agricultural role walking around their backyard – in this instance context was key.
Write down talking points
While you shouldn’t necessarily read off a script, it is a good idea to have your talking points noted down to help you stay on track, something that can be difficult if you’re nervous. It also allows you to make sure you’re covering any and all questions the employer would like you to address.
If you haven’t been given specific questions or a topic, it is generally a good idea to in include the following:
- A one sentence introduction of your name and the role you’re applying for.
- A short and persuasive opening statement – also known as an “elevator pitch”.
- Your quantifiable achievements, including relevant degrees and qualifications.
- Your skills and experience, tailored for the role you’re applying for.
- A little bit about yourself, such as your hobbies and values, and link these back to the job or organisation where possible.
Look the part
Just as you should take time and effort to look appropriate for a job interview, you should do the same for a video application. Remember, this is the first time your potential employer will be seeing you, so you want to leave a good first impression.
No matter what role you are applying for, it is important to always look well-presented and tidy. With regards to attire, if it is a job in the corporate space, then opt for professional clothing. If not, then simply choose neat, tidy attire.
Lights, camera, action
Don’t feel the need to rush out and buy equipment to create a great video application. These days, computers and smartphones generally have excellent video capabilities and sound, but as long as it is clear it should suffice. Our understanding of the challenges in this space has improve exponentially over the last 12 months!
You should always film in a well-lit location with as little background noise and visual distractions as possible. If you can, try and locate a suitable background and ensure there is no visible mess in view of the camera. It’s not ideal, for example, for potential employers to be looking at your washing! If you don’t have an appropriate background, set up in front of a blank wall.
It is a good idea to do a few practice runs first, to make sure you are happy with the audio quality and focus, and set aside plenty of time so you’re not rushing through the process.
Watch it back and edit if you can
Just as you should always edit your written resume and cover letter, if you have the opportunity to watch the video back, you should do so. Make sure you are happy with the content and are addressing all the requirements as stated in the job ad. In some programs, you are able to delete and re-record. However, not all interview application systems will allow you to do this.
Simply focus on creating a coherent video that clearly demonstrates the value you could add to the company. Remember, for most jobs you’re being judged on your experience, personality and presentation, not your skills on-camera.
If you are applying for jobs and would like more useful tips and advice, check out our career resources, including resume templates and job interview guide.
