It’s 2017 and the competition to get job is fiercer than ever before. Recruiting is not as black and white as it used to be. Years ago, people knew where the best companies to work for were, and would fall in line. These days, however, even the biggest companies are finding that they might not be able to get their first-choice candidates.

Why is this? The answer is simple: digital recruitment.

How digital recruitment works

Recruitment and retention is a top concern for most employers these days. Digital recruitment is mainly responsible for this as it’s incredibly easy for online recruiters to find an employee profile, match to their skills and experience to their employer and send a quick message asking for a chat about a new opportunity. The recruiters use a blend of social profiles like LinkedIn and HR software that work simultaneously to seek out these ideal candidates.



This means that while it is easy for businesses to get new employees, it’s just as easy for prospective employees to be poached away.

How digital recruitment affects your hiring process

This specialised and aggressive way of recruiting means that businesses have to work harder to attract the ideal candidates. LinkedIn released a survey explaining why digital recruitment is so easy. It reported that 70 per cent of the global workforce is comprised of passive talent – these people aren’t looking for jobs, but 87 per cent of them are open to new job opportunities. Those are major percentages that employers can be tapping into.

Almost all businesses are using this technique to find their next employee, so businesses need to be on top of replying to inquiries, otherwise a competitor is going to snap them up. As long as businesses keep this in mind, digital recruitment can be a major benefit to their hiring process.

At the end of the day however, digital recruitment can still only get you so far. Employers and job seekers alike need to work with a team comprised of individuals who are dedicated to you and specialised in specific industry knowledge. It’s the marriage of digital and human recruitment that brings satisfied employers and employees together.

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